Researcher, Concept Designer, Industrial Designer, Systems Designer
COLLABORATORS
Jeff Roher, MJ Mayo, Ian Backstrom, Greg Reeseman
CONTEXT
Launched in 2023, Toro Bravo redefines the recreational vehicle market by bridging the gap between durable work vehicles and comfortable, livable mobile habitats.
Key Insights
Customers required a solution that offered both rugged utility and comfort for extended living, with customization options for diverse lifestyles. Traditional RV construction methods often result in mold and rot. Furthermore, the floor-plans are highly restrictive, catering to an antiquated idea of vehicular travel. People need a habitat built for both adventure and resilience.
There is a clear need for an adaptable, impermeable alternative.
application
I developed high-fidelity visual models that brought the Toro Bravo concept to life. These photorealistic visualizations were essential for the product’s digital launch and served as a foundation for collaboration with engineering. This iterative process drove refinement, resulting in a digital twin that guided the production model.
We designed a habitat that will stay relevant and resistant for generations.
impact
Constructing complex CAD assemblies, designing integrated systems, and managing extensive data enabled clear communication of design decisions to stakeholders. The final design combines a modern utilitarian aesthetic with robust material science and engineering. Toro Bravo excels in demanding work environments and off-road exploration.
The platform offers unmatched adaptability for evolving lifestyles.
learnings + next steps
Further market research and feedback from testers has demonstrated demand for two habitat architectures—low volume, for increased maneuverability, and high volume, for maximum payload capacity. The production vehicles will launch with two distinct models that share the same key features which make this platform unique.