adam pelley

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Project M.A.C.
ROLE

Researcher, Concept Designer, Systems Designer, UX/UI Designer, Interaction Designer, Visual Designer

COLLABORATORS

Ian Backstrom, Travis Demeester, Cantina Creative, AELIUS

CONTEXT

The focus was on integrating amphibious capability into an existing aircraft, enhancing its ability to support seaborne special operations.

Due to the highly confidential and proprietary nature of this work, specific examples cannot be shown. You can read about the project here




Key insights

As part of the Air Force Special Operations Command’s (AFSOC) Digital Transformation Initiative, this project supported their vision of becoming an interconnected, innovative, and digitally dominant force.

The integration of advanced digital tools fosters collaboration and drives creative, mission-focused solutions.




application

I contributed to the engineering team by creating aircraft concept visuals, which explored innovative solutions for amphibious capability integration. These visual assets were pivotal in guiding the design process. Additionally, I played a key role in developing a secure metaverse platform tailored to the project, providing a collaborative space across engineering, logistics, and sustainment teams. 

The platform enabled efficient work within a secure, interconnected digital environment.




impact

The project demonstrated the transformative potential of visual storytelling and immersive digital tools for solving complex challenges.
 

This approach empowered SMEs to speculate, fostering iterative feedback loops that drove innovation.

       

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