iCare-PEMF
ROLE

UX Researcher, UX/UI Designer, Product Designer
COLLABORATORS

Laura Kiles, James Buchholz

Context

Transforming medical complexity into intuitive, empowering care.
iCare-PEMF aims to democratize Pulsed Electromagnetic Field therapy—a treatment often limited by costly hardware and poor accessibility. The task was to redesign the mobile experience to ensure clarity and comfort for users with varying abilities.



Key Insights

Accessibility gaps were undermining the app’s mission of inclusion.
Usability testing revealed inconsistent interaction scaling across screen sizes and contrast settings, creating confusion among older demographics—precisely the audience that would benefit most.




application

Empathy-guided design choices translated clinical function into approachable interaction.
I restructured the app’s architecture to clarify navigation and establish a consistent visual hierarchy. New interaction flows introduced confirmation feedback, simplified session setup, and built user confidence through progressive disclosure.



Impact

A/B testing confirmed measurable UX gains: 93% of users preferred the prototype over the existing product.
The updated interface is now in cross-platform development. User testing shows higher task completion rates and improved trust—especially among those previously uncomfortable with mobile applications.

       

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