Earle Motors

ROLE

Industrial Designer, Manufacturing Engineer

COLLABORATORS

Alex Earle

Photos: @travisgeske & @christopherthoms

CONTEXT

A collaboration with Alex Earle for his latest motorcycle builds—the Livewire and Desert Sled.

These projects push the boundaries of bespoke design, integrating cutting-edge manufacturing techniques with high-performance needs.

Key Insights

We leveraged 3D scanning technology to extract hard points for the custom components.

This digital model-based approach allowed us to refine forms iteratively, balancing functional and aesthetic properties while ensuring manufacturability. The bespoke designs provided key functional and aesthetic enhancements, tailored to each bike’s unique use case.

application

In additive manufacturing, the design process is built on rapid iteration cycles, from prototype to production part. Once a 3D scan is validated, the process moves quickly.

Refining a design happens real-time.

We can iterate digitally faster than we can physically manufacture.

impact

These motorcycles have garnered attention from multiple publications, citing the integration of their innovative designs and manufacturing processes as disruptors in the world of motorsports. As Alex puts it,

“It’s a paradigm shift that hasn’t been seen in 120 years.”

adam pelley